A true brand is much more than a name or a logo, and building a brand with real value takes years of diligence and hard work. Uber may have a great deal of recognition (or notoriety) at this point, for example, but it’s still working on building trust with consumers, employees, regulators, and investors—and it hasn’t exactly been a walk in the park. The Uber brand, therefore, is not entirely mature and so lacks enduring value at this point. Businesses like creative agency are brilliant at getting your brand out there!
Were the company to fail (which is not completely unimaginable), the most valuable components would be the technology, the data, the user base, and the network of drivers. The brand would be an afterthought, much like PetSmart after the dot com bust of the early 2000s, where the URL and the customer base were valuable but the brand in and of itself lacked the Power of Ten. It’s important to keep this in mind as you seek to build a brand for your organization. A dedicated Branding Agency Manchester can provide a wide variety of services depending on their clients particular needs.
You have to be in it for the long haul—sometimes even decades. Even if your organization has been around for some time, it’s not unusual for there to have been very little active, intentional branding apart from maybe a name and a that-will-do-for-now logo. Thus, in such a case you’re essentially starting at square one when it comes to acquiring the Power of Ten. Choosing a branding agency london branding agency is such an important decision as your brand is so important to you.
Brands don’t just appear overnight. Our experience has been that branding is a process that can’t be accelerated too quickly without running the whole thing off the road. It’s methodical, starting with the development of a clear strategy authored by key stakeholders of the organization and owned by the entire organization. Appointing a Web Design Agency can be a big decision for any business.
Your strategy will act as a steady guide for your brand and culture over many years, much like the Constitution of the United States of America has guided this country throughout its history. Sure, amendments are made and courts interpret things differently as times change, but the underlying principles remain the same. So it should be with a brand and culture strategy, which should be considered a durable asset that is altered only under remarkable circumstances, or with the passage of time to keep relevant. A Branding Agency communicates your uniqueness, your voice and your values in a way that is visually appealing.