We’ve all done it, haven’t we? Copied and pasted images we find online onto our own websites? It’s fair use, right? It’s okay if I found the picture online? But seriously, we all do it. It’s very difficult, in many cases, to work out who owns a picture we want to use on our own blog, website, or social media feed. Often, the person who owns the image won’t even care if we use it, or they’ll never notice if we use it. The main reason why you should choose an seo services for all your website needs is because the main purpose of building a website is to be found.
However, legally speaking, pictures aren’t free to use just because they’re on the Internet. They may be copyrighted, and the copyright owner may not want you to use them without permission and/or attribution. You also can’t claim fair use simply because you’re using the work on your website, rather than, say, on the cover of your book. A lot of folks think that using someone else’s artwork on a website is okay because it’s not a commercial use and it’s not likely to interfere with the market for the original work. From high-level onsite SEO evaluation tools to resources for competitive link analysis and in-depth keyword research, an seo agency has the cutting-edge tools your brand needs to succeed in todays digital world.
However, many courts won’t see it that way. If you’re using the art on your website to promote yourself and your writing career, that may well be seen as a commercial use under fair use factor 1, and it’s probably not a transformative use if you simply cut and paste the image. Copyright holders could also argue that you’re interfering with their market for the image by not paying when they could have asked for a license fee. If you want search engines to be a consistent source of new business then you need an London SEO Agency to keep you up to speed with the latest developments.
The upshot is that, in practice, it’s often safe to simply cut and paste stuff you find on the Internet because many copyright owners won’t care about this kind of use. However, it’s not automatically a fair use in the legal sense, and you could be running a risk of a copyright holder complaining and maybe threatening an infringement action. I’m not saying this to make everyone paranoid about what they do and don’t do on their websites, just to emphasize that you shouldn’t assume you’ll never get in trouble in today’s digital copy-and-paste culture, even if your intentions weren’t to harm another copyright owner. Choosing a company to take on as an search authority for your business is hard.
What about a picture (photograph, painting, sketch) that incorporates someone else’s trademark? What if you’re writing a book about the fast food industry and you want to include the McDonald’s or Burger King logo on your cover? What if you’re writing an exposé on the casting practices of a particular Hollywood movie studio and you want to include photographs that include the studio’s trademarks? As with images of other people’s copyrighted works, you can also run into trouble with images that incorporate other people’s trademarks. However, trademark law is a little more flexible than copyright law in a number of ways.